This research guide highlights the services and resources that will be most helpful to you throughout your GPS program. The guide also includes find tips for searching the literature more effectively and ways to get help with research, writing, and citations.
Check out our interactive library tutorial that's designed specifically for distance learners at Rabb GPS.
Getting Started Databases
These databases are good starting points for Digital Marketing and Design research. A few additional databases that may be useful are included on another page of this guide. To explore our full collection of databases, go to Brandeis Scholar.
Includes thousands of full-text journals, dissertations, working papers, key business and economics periodicals such as the Economist, country-and industry-focused reports, and downloadable data. Tracks the literature in the field of Organizational Behavior and others not covered in Business Source Premier.
Coverage across 14 different b2c (business to consumer) markets looking at consumer attitudes and behaviors, why consumers buy one product over the next and what influences them to make those decisions. Estimates market size and market segmentation. Analyzes past five years and forecasts the next five years.
A cross-disciplinary collection of books and journals published by Wiley. Search results can be narrowed by chapter, article, subject, and other subsets.
Lynda.com offers an excellent selection of online courses and tutorials for the working professional. Courses are broken down into short segments, so you can focus in on the skill sets and instruction you need.
Curated playlist of Lynda.com online courses/tutorials for professionals in leadership roles. Learn strategies on how to develop your leadership philosophy, lead productive meetings, and more.