Skip to Main Content


Research guide for the Journalism program

Data vs. Statistics

Data is the raw information that is analyzed in order to create statistics. Both data and statistics come in several forms: quantitative (numeric), spatial, and qualitative, which includes interviews, opinion data.


  • Often consists of large sets of variables (for instance: gender, income, ethnicity)
  • Able to customize analysis. Example: comparing two different data sets
  • Require some analysis to be used


  • Often presented in tables or graphs
  • Quick facts, pre-crunched numbers, pre-interpreted analysis
  • Often easier and quicker to use

Data Sets

Reading Statistics

US Census

Data Analysis Tools

Brandeis provides access to data analysis tools: SPSS, STATA, Excel, Qualtrics, and Atlas.ti

Data Analysis Books

Political Polling