Research Guides: Business & Economics: Marketing

Associate Director of Academic Technology, International Business School

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Subjects: Business, Economics

Mintel Academic
Coverage across 14 different b2c (business to consumer) markets looking at consumer attitudes and behaviors, why consumers buy one product over the next and what influences them to make those decisions. Estimates market size and market segmentation. Analyzes past five years and forecasts the next five years.
IBISWorld
Covers over 700 U.S. industries ; 192 China Industries and 75 of the largest industries on a world-wide scale.
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In-depth research reports containing key statistics, industry conditions, market characteristics, industry
performance, external market drivers, key success factors, and 5-year revenue forecasts for each US industry.
IBIS Covers over 700 U.S. industries ; 192 China industries and 75 of the largest industries on a world-wide scale. Also contains business environment reports. Updated several times a year.