The Purdue Online Writing Lab (OWL) has style guidelines for the major citation styles, including Chicago, MLA, and APA. These style guides include explanations, sample papers, and lots of examples for each style. For APA paper formats and citation guidelines you can also refer directly to the American Psychological Association.
Knowledge is accumulated over time. Everyone who does research bases some part of it on someone else’s materials. We acquire knowledge by talking to others, reading, observing, experimenting, analyzing, and critiquing the works of others -- and combining those understandings with our own experiences and ideas.
In this course, in-text citations are usually not necessary for advertisements, but they should be included in the References section. Instead of standard APA format, please list them by brand name first. If you are unsure of the year, use your best guess and a question mark. If no title is available, insert a brief description. Examples:
Calvin Klein (2016?). I Gaze in #mycalvins. https://www.instagram.com/p/BBBTM8IG2ZD/?hl=en
Goodyear (2011?). Don’t Let a Puncture Ruin Your Day. https://www.youtube.com/watch?v=S47HebfuyyY
Money Supermarket (2015). Dave’s Epic Strut. https://www.youtube.com/watch?v=DaP9sN67QKI
Nivea (2010?). Nivea Soft “Does that feel as good?” commercials, with two women splashing around. https://bit.ly/NiveaSoftWomen
Volkswagen (2018). Volkswagen Atlas TV Commercial, “Luv Bug” Song by Dean Martin. https://www.ispot.tv/ad/A91D/2018-volkswagen-atlas-luv-bug-song-by-dean-martin
Zotero is a free, easy-to-use tool to help you collect, organize, cite, and share research. It's available for Mac, Windows, and Linux. With a Zotero.org account, you can access your library from any browser and collaborate with others.
Check out the Library's Zotero guide for setup instructions, download links, and help documentation.
Make a Zotero appointment for one-on-one assistance.